Logo-making is always exciting for me. Whenever I have to design a logo I always follow some steps to do it effectively and creatively.
First of all, I try to understand what the company or brand is?
What they are representing and what do they actually want to convey to the people?
After all these questions, I make some sketches of my logo usually 2-3 sketches are enough, I give them a branding shape and get to finalize some after that.
I take snaps of my sketches and place them on the artboard of Illustrator and start to trace them with the help of a pen tool.

After doing tracing, I chose which colors are much suitable to the brand and which colors are more helpful to convey the message of the logo of a specific brand. I make 2 to 3 samples with different colors and send them to the client for their approval.